Darn that pesky dog.
The bit that’s new though is google. And that’s interesting because I think non medical firms have a lot to bring to improving medical tech.
Remember how great diabetes would be if it was done by Disney? http://www.shootuporputup.co.uk/2010/02/if-disney-did-diabetes%E2%80%A6/
Or Apple? http://www.shootuporputup.co.uk/2011/11/if-apple-did-diabetes