Medtronic to sponsor marathon runners

By | 8 March, 2012

Everyone’s second favourite diabetic peripheral manufacturer Medtronic sent one of their hired thugs around to my kennel this morning and threatened to drown me if I didn’t tell you all about their new sponsorship opportunities.

Medtronic Global Heroes®* is apparently “A cooperative effort between Twin Cities in Motion and the Medtronic Foundation” and “the Global Heroes program recognizes runners from around the world who have a medical device to treat conditions such as heart disease, diabetes, chronic pain and spinal and neurological disorders.”

Essentially if any of our US-based readers (or indeed UK-based readers who like to travel) fancy doing the Medtronic Twin Cities Marathon then they can apply to be sponsored by our friends at Medtronic via the web site below:

To this dog, running 26 miles sounds like an idiotic thing to do but if that floats your boat then get applying.

* If you’re interested, which this dog suspects you’re not, the “Global Heroes” registered mark was filed by The Medtronic Foundation on March 24, 2009 and granted on October 6, 2009 with the registration number 3692426. It’s registered in classes 35 & 41. If there’s something that this blog needs it’s more pedantic detail about intellectual property, no?

10 thoughts on “Medtronic to sponsor marathon runners

    1. Annette A

      “…overly concerned with minute details or formalisms…” as opposed to “ostentatious in one’s learning”. Although the latter probably holds as well 🙂

  1. Alison

    All this publicity about diabetics running marathons is not a good thing. Very soon I’m going to have to admit that the reason I don’t run marathons is nothing to do with diabetes and everything to do with being lazy.

  2. Annette A

    Ah no, I’ve got an answer for that. Long term female diabetics (such as you and I, @alison) have a greater risk of osteoporosis than short term or male or non diabetics (so we have 3 risk factors (although I discovered last night I probably have another, after my mum broke her wrist, when it shouldn’t have, and has been told she likely has op)). Running, although it can provide help in preventing osteoporosis (because it shocks the bones each time you land, which in theory makes the body put more protein or calcium or whatever into them to deal with it, thus reducing the long term thinning) can exacerbate osteoporosis if you have it. So if you are at risk, you shouldnt run.
    Et voila! A perfect reason why I shouldn’t, and @alison shouldn’t run marathons. All you recently (ie within the last 10 years or so) diagnosed and or male readers have only one risk factor, and will have to fall back on the being lazy excuse. :-p

  3. Tim

    So what excuse can I use then? I’d rather stick pins in my eyes than even run for a bus…


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