Following on from the moderately popular If Disney did diabetes post, I thought I’d take a look around to see what diabetes would be like if it was run by other leading brands.
I’m reliably told (by @Mike) that I am what’s known as an iPhobe. I possess no piece of equipment manufactured by Apple. Yet somehow, I still exist. It’s a miracle. Anyway, my lack of ownership doesn’t prevent me from having observed the market over the last few years and it got me wondering. What would life be like if Apple did diabetes…
- Insulin as a name would be abhorrent to the brand and would therefore be renamed iSulin, only to be purchased from iDrugs kiosks
- Pump operation would all be touch screen. Very sexy, but you will need a clean friend nearby when you’ve got hypostop gel all over your hands and want to lower your basal rate
- Blood testing would be no more. Instead you would swipe your fingers over a patch of skin on our arm and then hold them up in front of you. The result would be projected out of the end of your fingers
- All diabetes equipment would be a thing of beauty to be marvelled at and adored
- Those things of beauty would also be outrageously expensive compared to most competitor models
- It will become law to brandish said equipment in public at all times, no more hiding away to test and inject, oh no, you’ll be flaunting those iMeters on the tube, in the pub, round the supermarket
- A bitter branding battle would break out as Rowntrees object violently to the proposed new iHypo treatment, iFruitpastilles
- Meters would look good and work most of the time as long as you hold them at the right angle, on a Tuesday, with a full moon (anyone remember the iPhone 4 aerial palaver?)
- Diabetes would be less of a mental strain as there would be little time to worry about blood sugars. Most of the day would instead be spent arguing with Android diabetes fans about who’s tech is best
- A whole sub species of suppliers would emerge dedicated to supplying funky accessories to complement your iMeter and iPen. http://www.stripykat.com/ is likely to be at the forefront of this particular revolution
But the really big thing about Apple doing diabetes is this – they’d look at it from a different angle, take a different approach, not just follow the trend. Now that would be really interesting. Any other suggestions?